In my household this day is more important than Superbowl Sunday, the World Series, Birthdays and possibly even Christmas Day.
For me it means the loss of the remote control util sometime in late October, and the ever present buzz of high speed engines tires on asphalt coming from the TV every weekend. The DVR has already filled up with races that everyone already knows who won.
Although I do not share the same excitement as the rest of my family in watching cars go round and round, I’ve adapted the if you can’t beat them join them attitude. I use this time to catch up on household tasks, filing, sewing ironing etc. But on the occasion when I do actually watch a race, I am always amazed by the creative product placement and sponsor recognition at the event. Putting together the creative for a NASCAR campaign would be a designer’s dream come true. Now that could make racing FUN!
I’m thinking I may go ask some NASCAR officials to Like my new Fan page. You never know.
